Cool Roofing Myths - Busted!

Cool Roof Resource Center Follow us

White and light-colored PVC roofing membranes have protected and kept buildings cool in climates around the world for decades.  A roof that delivers high solar reflectance and thermal emittance is known as a cool roof.  A vinyl roof can reflect three-quarters of the sun's rays – usually far more – and emit 70 or more percent of the solar radiation absorbed by the building envelope. Asphalt built-up roofs (BUR), by comparison, reflect between 6 percent and 26 percent of solar radiation.

For more information on why owners of large commercial, industrial and multi-family residential buildings are turning to white reflective vinyl roofing membranes, check out the links below and follow us on Twitter.


Cool Roof Case Studies

LBNL
LBNL
Artique Farms
Artique Farms
Hawaii Beach Front
Hawaii Beach Front

Cool Roofs:
One-Minute Breakdown

"What customers in cool climates really think about their white reflective cool roof..."

Cool Roofs: One-Minute Breakdown video